How Big Data Analytics Can Help Your Business

What is Big Data Analytics?

Big data is a term used to describe large volumes of data that could be structured, unstructured, or semi-structured. Big data also updates very quickly, often in real time, and contains many different types of information. It is because of these factors that different ways of analysing this data must be used. The analysis of the data can show trends and correlations that would have been invisible otherwise and these findings can lead to changes within a business that can give them the edge over their competitors; ultimately boosting profits and customer satisfaction. The most valuable use of Big Data in our market is to target the right customers, leveraging information to offer the right product to the right person at the right time.

How is the Data Analysed?

There are several ways that the data can be analysed including:

  • Data mining – Involves looking for patterns that can connect two events in a number of ways. For example if one event happens it causes another event to happen.
  • Text mining – Involves looking through text based sources of data such as social media sites and word documents in an attempt to find potentially useful information.
  • Predictive analysis – A form of data mining that looks at any number of variables to attempt to determine the behaviour of something in the future.
  • Statistical analysis – Involves looking at the relation between the data gathered and how that data relates to the population it was gathered from, while testing the validity of the gathered data.
  • Matching communications responses to demographics on a large scale to test channels and methods.

How Does This Help Businesses?

The analysis of big data can have many benefits for businesses, largely getting to their target market at the right time.  This allows for higher volumes for targeting, increasing profits as the information needed is available much faster and more efficiently. Customer satisfaction also gets a boost from big data analysis as the rapid processing of data gives detailed and current information about what customers thinking, both in terms of your business and what customers are interested at that moment in time, making it easier to give the customers what they want.  However Big Data should not stand alone. All hypotheses should be tested and retested to ensure that the results are correct. As with Big Data you can have Big Success or equally Big Errors without a sanity check.

1 Stop Data can provide the precise data you need to back up your analysis so you can make the right decisions for your business.

A Brief Overview of the GDPR

What is the GDPR?

GDPR – General Data Protection Regulation – is the new EU regulation intending to combine and strengthen data protection within the EU.  This regulation was made on the 27th of April 2016 and is due to come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

The GDPR will cover all countries that process or hold the personal data of EU citizens, whether that country is a part of the EU or not. This means that Britain will still have to abide by the laws of the GDPR despite the result of the EU referendum at the end of June.

Most important changes

Some of the more important changes to legislation as a result of the GDPR are:

  • The fines for not complying with the laws can reach a maximum of 4% of the businesses global annual turnover or up to €20,000,000. However for the first accidental infraction only a warning would be given.
  • Data protection must be designed into the business services themselves, allowing for data protection to be carried out from start to finish of the involvement with the customer.
  • Multinational companies that operate across the EU will need to employ a data protection office independently that is able to manage both the IT systems, and be familiar with the legality of the GDPR.
  • All personal data must be able to be erased at will if a client requests that they no longer wish you to be in possession of their details. Once a request is made there will be a time period of a month to erase the data.
  • Clear consent must be given for any personal data that is to be collected and processed. This will need to be consent from the child’s parents if they are under 16 years of age. This consent can be withdrawn at any time.

How to deal with the GDPR

The GDPR will start to be enforced on May 25th 2018, so companies currently have just under two years to ensure that they are GDPR compliant by the time the regulations come into force which should be enough time for an accurate evaluation of the current systems in place and to implement any changes that need to be made. It is important to ensure that all data held by a company has a known source, as well as a way of determining the age of the person data is being collected from along with a form of consent to allow for lawful data collection or transfer. It is also necessary to ensure that all security protecting data is strong enough to meet the requirements for the GDPR as stronger security methods will be needed.

One of the easiest ways to prepare for the GDPR is to ensure that you are sourcing your data and telemarketing needs from a reputable, reliable, and transparent company as this will check many GDPR boxes. The company would have to be GDPR compliant, making sure that consent was already gained and that much of the required data protection is already built into their services. Sourcing your data from a company with these features will save you a lot of time, allowing you to focus more on other parts of the GDPR that may be more challenging to implement.

Predictive coding technologies can also be used to ensure that only the required information is gathered, assisting with ensuring that data protection is designed into the services themselves. This technology can also be used to make deleting any personal information a much more efficient and thorough process.

The employment of a data protection officer as soon as possible would also aid preparation greatly as not only would it fill a requirement of the GDPR, the officer could make an early assessment of processes and systems to test for compliance.

Summary

As technology changes so must the legislation, so while the GDPR may make some processes more difficult for a large number of businesses; it is a necessary step that must be taken to protect the ever growing amount of personal information that is available online from people who could use that data for harmful purposes. It will become even more important to make sure that your data comes from a reputable and reliable source as time goes on as the volume of data available increases, most likely along with new regulations as new technology is developed. At 1 Stop Data we are working to ensure that we maintain a high level of data protection so that we are well within the standards required by the GDPR and we can continue to provide the safest and most reliable data possible.

10 Top Telemarketing Tips From 1 Stop Data

Telemarketing is an important part of any marketing campaign, allowing for a more personal connection than any other media as well as an opportunity to get feed back that your target market may have. Therefore it is important to ensure you have in place best practice.

  1. Always plan your calling: Use properly identified warm leads – those generated by a reputable lead generation company will mean that your time is spent on potential customers rather than researching
  1. Establish rapport:  Rapport can be built by using natural language, ensuring you have some background information about your potential client you can refer to in the call.
  1. Be in a distraction free environment: When using telemarketing ensure you have a professional environment and professional equipment. Poorly working VOIP calling can give a bad impression.
  1. Be as concise as possible: Getting your point across as quickly as you can with the smallest number of words will help as it lowers the chance of your potential client becoming disinterested increasing the chance of a successful call.
  1. Have a loose script: Having a loose script will help for outlining the main points of the call but avoid having a rigid script that you follow to the letter. This can make you feel like more of a sales person than a business partner and make it more difficult for you to answer questions.
  1. Have the right numbers to call: Make sure you are calling the right people. For accurate phone numbers use a reliable source. The cost of the time calling is too high to use inaccurate or unavailable numbers.
  1. Have a good offer: Have an offer for your potential client, make it worth their while talking to you. Whether it’s a limited discount, a white paper or a prize draw it helps the call to go better if you don’t go in empty handed.
  1. Keep a record of your calls: If you have call recording all the better. Keep a record of your call and a note of the outcomes. There is nothing worse than calling the same person twice with the same script.
  1. Ask for referrals: Asking if anyone else within the company could possibly need you could possibly land you with some more business or potentially turn an unsuccessful call into a successful one if the person you called originally is not interested but knows someone who would be.
  1. Always follow up: After you have made a call to a potential client it is important to call them again soon after to make sure you reinforce their interest.

Quality Click Leads

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Click Leads, Digital Leads, Lead Stream, Content Syndication… Call it what you will but no matter the tag, the need for leads is a crucial element of the sales cycle. The ability to identify someone’s interest in a product, service or event enables you and your team to forget about the proverbial needle in a haystack and focus on those that you know are interested in what you are offering.

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Click leads from 1 Stop Data are high quality, low cost and no risk. What’s more, as part of our results driven click leads campaigns we don’t charge for data usage either, so your budget can go much further in generating more leads.

The audience is our B2B Live database which is constantly being updated by our research team, this means that the very second new emails are added, these are available for marketing on your next campaign. With B2B Live, you can target based on the following:

• GEO (Country)
• Job Functions
• Industry
• Company Size (Employee size or turnover)

What’s the “gotcha?”
There is no ‘gotcha’, costs are low and the process is simple:

• Data Usage = £0
• Setup = £250
• Distribution = £30 per 1000
• Cost Per Click = £15 each

Simply let us know your audience, provide your HTML and that’s it.

Additional Services:
If you do not have an HTML, no problem, our Design Studio can do wonderful things using wording you provide. Similarly, if you want landing page(s) designed, micro-sites or even full websites, we can take care of that too. Let us know what you need and we can provide a proposal.

Join 300 of the world’s largest companies getting the ultimate in ROI, get in touch today to start generating your high quality, low cost and no risk click leads with 1 Stop Data.

I look forward to hearing from you.

Richard Wade
Lead Generation Consultant
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Tel: +44 (0) 208 786 9111
Email: richard.wade@1stopdata.com
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A Message From Pauline – Bogus Calls

A Message From Pauline

We are aware that a telemarketing company has been saying to consumers that we have supplied them with the consumer telephone numbers for their campaigns. These calls range from warranty renewals to accident claims. We have been unable to establish who this company is but such statements are completely erroneous, we do not operate in that marketplace.

If you have received such a call at home or on your mobile and have been told that 1 Stop Data supplied your details, please email us at info@1stopdata.com and we’ll keep investigating.

Yours sincerely

Pauline Murphy
Managing Director

P.S. #StayDataSafe

Email Marketing Guide – Top Tips for Content Syndication

If you, like all good marketers, have found the value of email marketing then you are probably always looking for ways to best ensure your emails do actually get through to their intended target. To help you reach your target market 1 Stop Data have put together this guide providing tip and tricks so your email gets delivered.

Combined with 1 Stop Data’s unique high quality email lists, broadcasting and creative services, we are at hand to help ensure your message is getting into buyers in-boxes.

Content Syndication25 Tips for Successful Email Marketing

1) Use simple language an email has to be read in less than 30 seconds. Use eye catching bullet points with short explanatory subheads.

2) WIIFM.  The age old ‘What’s In It For Me’, always make a compelling offer or reason to read your message whether it’s the latest product, industry news or legislation use an opener in the first line (above the fold).

3) Maintain a suppression list and add anyone who has asked not to receive your communications. It’s not only good practise but it’s the law so compliance is critical. Always include a clear unsubscribe link and remove opt-outs from your promotions as soon as possible.

4) Targeting s key to success. If your message is not relevant to those you are sending it to, then it’s a long way to getting opened. Target the right people with the right message. [Bonus Tip: Even tweaking your subject line or header slightly to adapt to your segment can increase your open rates.]

5) Test & measure, analyse, test and measure. Repeat. It’s simple to measure the number of opens, clicks and sales you get from each campaign. Very quickly you will see a pattern and find out what timing, email list or offer is or is not working.

6) Emails lists. Use your in-house customer file but make sure it is current and accurately coded. Companies such as 1 Stop Data can append the latest information and demographics to enhance your targeting. When you use external lists only use lists from reputable suppliers. Check your list supplier is not scraping and that their emails are compliant.

7) Personalise your message. Include the recipient’s name and where possible their company or location. Don’t just personalise the To but personalise the From by using a real email and name of the person sending the message. A ‘No-reply..’ email does not encourage a rapport with your target.

8) Always test that your email renders properly on various devices. Ask colleagues and friends to review your message for both typos and rendering.

9) Frequency. Test different send frequencies; too few messages and you may be forgotten, too many and you will chance upsetting your prospects.

10) Value: Offer value, whether it’s discount, information and insight or a gift make it worth while opening your messages.

11) Limit the links. Too many links may get your email blocked. Also they look messy and unprofessional when they arrive in the inbox as just text.

12) Test your spam rating. SPAM protection software is very vigilant – perhaps too much so sometimes. Your broadcasting tool should have a spam calculator that shows how spammy your email might be a then blocked.

13) Full Results. Don’t judge the success or failure of a campaign too soon. Watch results come in over a week or so sometimes longer. Where possible track the click thrus back into your CRM. That way you can incorporate potential prospects into other channels such as your calling campaign.

14) Timing – Timing Part 1. Check the dates you are planning to send your message are not clashing with a holiday or event that will detract your recipient from your message. To protect against unknown global events that can detract from your message. It’s always prudent to spread a very large campaign over a couple of days. That way you can postpone your message if you find you’ve mistimed.

15) Timing – Part 2. The time of day may also affect the response to your email although this is rapidly changing as people are picking up emails all the time on their devices. For example opt-outs will go up in the evening from smart phones when B2B recipients are out and don’t want a distraction. So test your timings for the best results.

16) Protect your information and reduce bounce rates with accurate emails. Make sure your emails are active and up-to-date. Correct any bounces by removing, calling and validating.

17) Ask recipients to add you to their safe sender list by adding you to their address book.

18) Clearly identify your company and contact details. This not only gives the recipient choices for contacting you but also creates trust.

19) Avoid using spammy words such as “Free”, “Offer” and “discount” etc…

20) More of a warning than a tip, but don’t use scraped data. If you do use scraped data you could hit email SPAM traps and get black listed. This would make any further communications difficult. Avoid collecting spam traps only use reputable tested emails or you risk being blacklisted.

21) Monitor blacklist services to make sure you are not listed and your domain is being blocked. Listings can happen for random reasons including your competitors listing you as a spammer.

22) Maintain data hygiene by keeping your list clean and adding new names regularly. Use a reputable provider such as 1 Stop Data for email appending to ensure compliance and reliability.

23) Control the email flow to corporate and academic servers or risk being blocked, sometimes permanently.

24) One of the most important tips of all… Always include a call to action. The call to action is the ‘Next Step’ of the recipient of the email. If there is no call to action however promising your offer, the recipient won’t know what to do next. Whilst you could just invite someone to contact you, a click action is one of the best ways to monitor the response. Many people want to click to learn more before making contact.

25) Finally: measure, test, measure again… We’ve touched on this already back on tip 5 however it’s so important. The only way to truly know what will work for you in the moment is to test and measure. For the initial test use a meaningful volume  e.g. 10,000 to 15,000 then once you have the results you can roll out on an A/B test with a larger volume, different content and repeat. Aside from the orders, keep a close eye on the activity by measuring clicks and opens. Take a close look at what links your recipients are clicking on, and those links that are not clicked. You can then test with new links and new content.

To ensure your next email campaign is successful and getting the results you need contact the 1 Stop Data email team on +44 (0) 208 786 9111 or email info@1stopdata.com.

Learn more about Content Syndication from 1 Stop Data.

New Creative Studio from 1 Stop Data

1 Stop Data has launched a new design studio to provide creative services for email and web development. Using the latest technology along with our experienced html designers, 1 Stop Data can now offer a suite of design services including:

  • Websites
  • Email Creative Design
  • Online forms for surveys, event registrations and data capture
    and more….

The Market Place and More Money!
In this digital age, every company, every tradesman, every association, group, club, band, school and more, needs that all important online presence. Referring to The Department of Business, Innovation and Skills, there were 5.4 million private sector businesses in the UK at the start of 2015, which is an increase of 146,000 since 2014 and 1.9 million more since 2000.

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Richard Wade who is heading up the new department says “This is a logical resource to offer to our customers, completing our 360 degree approach to marketing. The team here at 1 Stop Data are at hand to work on any project that comes through the door. I think this is an exciting development and I’m looking forward to combining our design expertise with our data and compliance services.”

In addition to our New Creative Studio, you can also learn more about digital marketing and content syndication…

Eye on UK Expansion

1 Stop Data has undertaken a large expansion of their UK database to include small and medium sized companies, along with the larger ones. Using both calling and emailing, each contact has undergone the thorough updating process that is so unique to 1 Stop Data’s B2B Live Database.

B2B Live UK details companies of all sizes, across all industries and departments along with in-depth coverage of job functions from IT, HR, Marketing, Legal and financial and many more.

With over 1 million UK emails that have all been called and emailed, 1 Stop Data ensure compliance and all times along with accuracy.

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“Our clients have needed more of our reliable UK data which is why we are so pleased to be able to offer this new expanded source of names. With our experienced researchers behind it the quality of this data is second to none.” Says Helen Durrant, Data Consultant.

Learn more about our UK and Global B2B Data.

1 Stop Data Ireland Management Buyout…

Dublin 2016 – 1 Stop Data Ireland Ltd, has been the subject of a management buyout headed up by Kevin Eakins, long time veteran of the direct marketing industry. The newly formed independent company will trade under the name PublibaseB2B.

PublibaseB2B will continue to supply 1 Stop Data’s lead generation, list and data sales to the European markets. The management team of PublibaseB2B will consist of Kevin Eakins as Managing Director and Pablo Eakins as Business Development Director. Together the two have over 35 years’ experience in direct marketing and six European languages.
banner-1-stop-data-ireland-now-publibase-b2b1Pauline Murphy, Managing Director of 1 Stop Data commented “The launch of the new company is very exciting and with Kevin and Pablo’s expertise and European languages they will bring a new vigour to our coverage of these important markets. I have worked with Kevin for many years and know he will continue to represent many European publishers in their ever growing need for enhanced lead generation. ”