Category Archives: Top Tips Series

Where to begin with GDPR

Where to begin with GDPR

We get a lot of our customers asking us where to begin with their GDPR compliance. It seems all too overwhelming and time consuming however there are processes set out by the Information Commissioner for us all to follow and it starts with the Data Protection Impact Assessment (DPIA). The way I like to describe it is it’s like your other risk assessments whether Health & Safety or Financial we are all frequently running impact assessments according to the needs of our business and this is another one.

A good place to start with your assessment is using our GDPR checklist this will give you an overview of what you are assessing.

A DPIA is a way for you to take a good look at your processing including why, where and how you do it and help you identify and minimise data protection risks.

DPIAs should consider the risks, the rights and freedoms of individuals, including the potential for any significant social or economic disadvantage. The focus is on the potential for harm – to individuals or to society at large, whether it is physical, material or non-material.

The level of risk is gauged by the impact on individuals, a DPIA does not have to eradicate the risks altogether, but its goal is to minimise risks and assess whether or not the remaining risks are justified.

Although DPIAs are a legal requirement for processing data they can also provide broader compliance, financial and reputational benefits, helping you demonstrate accountability to your customers. Even if there is no specific indication of likely high risk, it is good practice to do a DPIA for any use of personal data.

The DPIA should be an on-going process and be regularly reviewed to ensure compliance. To help you with the process please use our DPIA form.

If you have any questions drop me an email: Pauline Murphy, CEO pauline.murphy@1stopdata.com

The Buyers Guide – 10 Top Tips for Data Acquisition (2017)

10 Top Tips to Buying Data

 

Get it right and you can gain new customers and make a good impression. Get it wrong and you can get black listed and even put your business at risk.

With the advent of GDPR next year we are encouraging our customers to start on the road of better data practice. 1 Stop Data work hard to make sure all our data is compliant and up-to-date and that takes significant investment. We want to invest in you too and help you achieve not only compliance but we believe with better data practise your ROI will improve too.

To help you ensure you are using both compliant and accurate data we have put together a top ten list to keep your data safe.

  1. Only use a reputable data supplier; the fines now are of a level that old and scraped data will put your business at risk.
  2. Make sure the data supplier you use is a member of the DMA and listed with the ICO.
  3. Check their size and credentials are such that they are able to make sure the data they supply is both up-to-date and accurate.
  4. Check the data is gathered on a legal basis, that they have informed the recipients of usage and are completely transparent with their data collection.
  5. Does the data supplier run a clear and easy to use unsubscribe and data access policy.
  6. Test and test again, you wouldn’t buy a new car without testing it first. The data you buy is the vehicle for growing your business so make sure you test it too.
  7. How does your supplier collect the data? If they claim to have a call centre ask to go visit it or link to their callers.
  8. Get referrals. As is the way today very few people use a service unless they know it’s good. Do the same with data ask around.
  9. Credit check your supplier. It’s amazing how many companies are operating outside of active registration. Either use a credit bureau check or at very least check them out on companies house.
  10. Last but not least always ask for a guarantee!

Contact us today to see how we can help you +44 (0) 208 786 9111

10 Top Telemarketing Tips From 1 Stop Data

Telemarketing is an important part of any marketing campaign, allowing for a more personal connection than any other media as well as an opportunity to get feed back that your target market may have. Therefore it is important to ensure you have in place best practice.

  1. Always plan your calling: Use properly identified warm leads – those generated by a reputable lead generation company will mean that your time is spent on potential customers rather than researching
  1. Establish rapport:  Rapport can be built by using natural language, ensuring you have some background information about your potential client you can refer to in the call.
  1. Be in a distraction free environment: When using telemarketing ensure you have a professional environment and professional equipment. Poorly working VOIP calling can give a bad impression.
  1. Be as concise as possible: Getting your point across as quickly as you can with the smallest number of words will help as it lowers the chance of your potential client becoming disinterested increasing the chance of a successful call.
  1. Have a loose script: Having a loose script will help for outlining the main points of the call but avoid having a rigid script that you follow to the letter. This can make you feel like more of a sales person than a business partner and make it more difficult for you to answer questions.
  1. Have the right numbers to call: Make sure you are calling the right people. For accurate phone numbers use a reliable source. The cost of the time calling is too high to use inaccurate or unavailable numbers.
  1. Have a good offer: Have an offer for your potential client, make it worth their while talking to you. Whether it’s a limited discount, a white paper or a prize draw it helps the call to go better if you don’t go in empty handed.
  1. Keep a record of your calls: If you have call recording all the better. Keep a record of your call and a note of the outcomes. There is nothing worse than calling the same person twice with the same script.
  1. Ask for referrals: Asking if anyone else within the company could possibly need you could possibly land you with some more business or potentially turn an unsuccessful call into a successful one if the person you called originally is not interested but knows someone who would be.
  1. Always follow up: After you have made a call to a potential client it is important to call them again soon after to make sure you reinforce their interest.

Email Marketing Guide – Top Tips for Content Syndication

If you, like all good marketers, have found the value of email marketing then you are probably always looking for ways to best ensure your emails do actually get through to their intended target. To help you reach your target market 1 Stop Data have put together this guide providing tip and tricks so your email gets delivered.

Combined with 1 Stop Data’s unique high quality email lists, broadcasting and creative services, we are at hand to help ensure your message is getting into buyers in-boxes.

Content Syndication25 Tips for Successful Email Marketing

1) Use simple language an email has to be read in less than 30 seconds. Use eye catching bullet points with short explanatory subheads.

2) WIIFM.  The age old ‘What’s In It For Me’, always make a compelling offer or reason to read your message whether it’s the latest product, industry news or legislation use an opener in the first line (above the fold).

3) Maintain a suppression list and add anyone who has asked not to receive your communications. It’s not only good practise but it’s the law so compliance is critical. Always include a clear unsubscribe link and remove opt-outs from your promotions as soon as possible.

4) Targeting s key to success. If your message is not relevant to those you are sending it to, then it’s a long way to getting opened. Target the right people with the right message. [Bonus Tip: Even tweaking your subject line or header slightly to adapt to your segment can increase your open rates.]

5) Test & measure, analyse, test and measure. Repeat. It’s simple to measure the number of opens, clicks and sales you get from each campaign. Very quickly you will see a pattern and find out what timing, email list or offer is or is not working.

6) Emails lists. Use your in-house customer file but make sure it is current and accurately coded. Companies such as 1 Stop Data can append the latest information and demographics to enhance your targeting. When you use external lists only use lists from reputable suppliers. Check your list supplier is not scraping and that their emails are compliant.

7) Personalise your message. Include the recipient’s name and where possible their company or location. Don’t just personalise the To but personalise the From by using a real email and name of the person sending the message. A ‘No-reply..’ email does not encourage a rapport with your target.

8) Always test that your email renders properly on various devices. Ask colleagues and friends to review your message for both typos and rendering.

9) Frequency. Test different send frequencies; too few messages and you may be forgotten, too many and you will chance upsetting your prospects.

10) Value: Offer value, whether it’s discount, information and insight or a gift make it worth while opening your messages.

11) Limit the links. Too many links may get your email blocked. Also they look messy and unprofessional when they arrive in the inbox as just text.

12) Test your spam rating. SPAM protection software is very vigilant – perhaps too much so sometimes. Your broadcasting tool should have a spam calculator that shows how spammy your email might be a then blocked.

13) Full Results. Don’t judge the success or failure of a campaign too soon. Watch results come in over a week or so sometimes longer. Where possible track the click thrus back into your CRM. That way you can incorporate potential prospects into other channels such as your calling campaign.

14) Timing – Timing Part 1. Check the dates you are planning to send your message are not clashing with a holiday or event that will detract your recipient from your message. To protect against unknown global events that can detract from your message. It’s always prudent to spread a very large campaign over a couple of days. That way you can postpone your message if you find you’ve mistimed.

15) Timing – Part 2. The time of day may also affect the response to your email although this is rapidly changing as people are picking up emails all the time on their devices. For example opt-outs will go up in the evening from smart phones when B2B recipients are out and don’t want a distraction. So test your timings for the best results.

16) Protect your information and reduce bounce rates with accurate emails. Make sure your emails are active and up-to-date. Correct any bounces by removing, calling and validating.

17) Ask recipients to add you to their safe sender list by adding you to their address book.

18) Clearly identify your company and contact details. This not only gives the recipient choices for contacting you but also creates trust.

19) Avoid using spammy words such as “Free”, “Offer” and “discount” etc…

20) More of a warning than a tip, but don’t use scraped data. If you do use scraped data you could hit email SPAM traps and get black listed. This would make any further communications difficult. Avoid collecting spam traps only use reputable tested emails or you risk being blacklisted.

21) Monitor blacklist services to make sure you are not listed and your domain is being blocked. Listings can happen for random reasons including your competitors listing you as a spammer.

22) Maintain data hygiene by keeping your list clean and adding new names regularly. Use a reputable provider such as 1 Stop Data for email appending to ensure compliance and reliability.

23) Control the email flow to corporate and academic servers or risk being blocked, sometimes permanently.

24) One of the most important tips of all… Always include a call to action. The call to action is the ‘Next Step’ of the recipient of the email. If there is no call to action however promising your offer, the recipient won’t know what to do next. Whilst you could just invite someone to contact you, a click action is one of the best ways to monitor the response. Many people want to click to learn more before making contact.

25) Finally: measure, test, measure again… We’ve touched on this already back on tip 5 however it’s so important. The only way to truly know what will work for you in the moment is to test and measure. For the initial test use a meaningful volume  e.g. 10,000 to 15,000 then once you have the results you can roll out on an A/B test with a larger volume, different content and repeat. Aside from the orders, keep a close eye on the activity by measuring clicks and opens. Take a close look at what links your recipients are clicking on, and those links that are not clicked. You can then test with new links and new content.

To ensure your next email campaign is successful and getting the results you need contact the 1 Stop Data email team on +44 (0) 208 786 9111 or email info@1stopdata.com.

Learn more about Content Syndication from 1 Stop Data.

The Buyers Guide – 10 Tips for Data Acquisition:

At 1 Stop Data we are passionate about the quality of our data and we ensure it is the best possible on the market. However we are aware sometimes marketers using poor quality data that does irreparable harm their brand, their company, their business and the industry. To ensure quality and compliance leading marketers always get their data from a reputable supplier such as 1 Stop Data.

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Below is Top Ten Tips we have gathered from data buyers:

1. Check the company selling the data. Always check against a credit reference agency that the company still exists and does not have a bad rating.

2. Find out how the data owner has gathered their data. Do they have a call centre? Where is it based and can you visit it?

3. Ask for sample data. Does it match your requirements?

4. If they claim to be members of a trade association, check that they really are.

5. Eyeball the data. Does it look like it has been web scraped?

6. Do you have the list owner’s street address? If possible, visit the company.

7. What guarantees are in place? No database is perfect, but you do need a realistic guarantee.

8. Ask around for recommendations. Is the data owner well regarded or an industry tale of woe?

9. Are the volumes realistic? Be wary of high volumes that do not match your target market.

10. Be prepared ask advice from your data supplier they have a wealth of knowledge built up over many years. Use it – it’s FREE!

Speak to one of our consultants today… Contact Us.