Category Archives: Industry News

The Buyers Guide – 10 Top Tips for Data Acquisition (2017)

10 Top Tips to Buying Data

 

Get it right and you can gain new customers and make a good impression. Get it wrong and you can get black listed and even put your business at risk.

With the advent of GDPR next year we are encouraging our customers to start on the road of better data practice. 1 Stop Data work hard to make sure all our data is compliant and up-to-date and that takes significant investment. We want to invest in you too and help you achieve not only compliance but we believe with better data practise your ROI will improve too.

To help you ensure you are using both compliant and accurate data we have put together a top ten list to keep your data safe.

  1. Only use a reputable data supplier; the fines now are of a level that old and scraped data will put your business at risk.
  2. Make sure the data supplier you use is a member of the DMA and listed with the ICO.
  3. Check their size and credentials are such that they are able to make sure the data they supply is both up-to-date and accurate.
  4. Check the data is gathered on a legal basis, that they have informed the recipients of usage and are completely transparent with their data collection.
  5. Does the data supplier run a clear and easy to use unsubscribe and data access policy.
  6. Test and test again, you wouldn’t buy a new car without testing it first. The data you buy is the vehicle for growing your business so make sure you test it too.
  7. How does your supplier collect the data? If they claim to have a call centre ask to go visit it or link to their callers.
  8. Get referrals. As is the way today very few people use a service unless they know it’s good. Do the same with data ask around.
  9. Credit check your supplier. It’s amazing how many companies are operating outside of active registration. Either use a credit bureau check or at very least check them out on companies house.
  10. Last but not least always ask for a guarantee!

Contact us today to see how we can help you +44 (0) 208 786 9111

John Hits the Road Again – Prostate Cancer UK

A veteran of a number of long bike rides, our very own John Swaffield is on the road again…

At the tender age of 76-year-old, John is now preparing the RideLondon-Surrey 100. Celebrating the legacy for cycling created by the London 2012 Olympic and Paralympic Games, the 100-mile route takes riders through the capital and into Surrey’s stunning countryside.

Whilst John has undertaken many long rides, fund raising and for fun, this latest ride has a personal connection. Around 3 years ago, John was diagnosed with prostate cancer. After radio-therapy, he has appears to have beaten this illness and John is now on a mission to raise money to put something back into the research so that it might be eliminated for others.

Please show your support for John and Prostate Cancer UK, donate today and help eradicate this awful disease. www.1stopdata.com/donate.

 

 

 

 

 

John has previously pedalled from Land’s End to John O’Groats, Nantes in France to Croatia and East Wittering to Moutiers, as well as London to Brighton four times, but it has been a few years since he last tackled a long ride. John Said: “To celebrate my 60th, I, with two friends, did Land’s End to John O’Groats to raise money for the hospice and then did a one-day ride of 160 miles from East Wittering to our twinned village of Moutiers les Mauxfaits to raise money for St Richard’s and the twinning. “Apart from non-sponsored rides across Europe with a couple of friends, I have not done anything for several years as I had a knee replacement about four years ago and prostate cancer three years ago, which seems to have cleared, so thought I would put something back for the help I have received.” When he takes to the streets on July 30, finishing in The Mall in central London, he will be raising money for Prostate Cancer UK and has set a target of £1,500. John added: “After two months of radiotherapy, I would appear to have beaten this illness. I am raising the money to put something back into the research so that it might be eliminated.” John, who lives in East Wittering, has played rugby and athletics for the city.

Prostate Cancer UK Statement:
“Prostate Cancer UK  has a simple ambition – to stop men dying from prostate cancer. Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention, and support, we will stop prostate cancer being a killer.”

Donate Now

 

 

 

 

 

 

Account Based Marketing

Account based marketing: is it hype or the future of marketing?

This form of marketing involves communicating with individual customers and treating them as their own individual market, carefully tailoring efforts to ensure the highest chance of success with that specific target; providing the ultimate in marketing.

ABM has its benefits in the reduction of overall cost as although it costs more to communicate with each account, you will likely be advertising to less as the success rate will be higher. By using appropriate content and messaging those that you do advertise to have a higher chance of choosing to buy as the messaging that that account receives will be much more appealing to them than mass marketing.

The first step in ABM is identifying which account, or accounts, you wish to target. Certain businesses are better targets than others, for example a business that used to buy from you but recently has swapped to another company. From here a specific plan must be created for each individual account. By getting data about the people you are targeting you will be able to create a profile for each account. This profile will aid you in creating a more personalised marketing plan that will be more likely to succeed as you will be able to gauge what will be most appealing to that account more accurately. Also identify what methods of ABM you can carry out. This could be a number of things from direct mail to making one of your webpages change when a specific account accesses it. Once you have started this process it is important to measure your success regularly so that you can adjust your plan if necessary and further increase your chances of success.

1 Stop Data can provide you with the valuable information that is needed for a successful ABM campaign. With a wealth of experience in Account Based Marketing 1 Stop Data is the global preferred supplier for the essential attributes needed for success including full contact profiles, with social media links, company demographics, and enhanced contact information.

To put it simply it is essential to have the right contacts with all possible communication routes plus industry and size targeting to get the right content to the right people and most importantly ensuring you have the most accurate, compliant data for you ABM.

Contact: +44 (0) 208 786 9111

Author: Sam@1StopData.com

Sales: Richard.Wade@1StopData.com

How Big Data Analytics Can Help Your Business

What is Big Data Analytics?

Big data is a term used to describe large volumes of data that could be structured, unstructured, or semi-structured. Big data also updates very quickly, often in real time, and contains many different types of information. It is because of these factors that different ways of analysing this data must be used. The analysis of the data can show trends and correlations that would have been invisible otherwise and these findings can lead to changes within a business that can give them the edge over their competitors; ultimately boosting profits and customer satisfaction. The most valuable use of Big Data in our market is to target the right customers, leveraging information to offer the right product to the right person at the right time.

How is the Data Analysed?

There are several ways that the data can be analysed including:

  • Data mining – Involves looking for patterns that can connect two events in a number of ways. For example if one event happens it causes another event to happen.
  • Text mining – Involves looking through text based sources of data such as social media sites and word documents in an attempt to find potentially useful information.
  • Predictive analysis – A form of data mining that looks at any number of variables to attempt to determine the behaviour of something in the future.
  • Statistical analysis – Involves looking at the relation between the data gathered and how that data relates to the population it was gathered from, while testing the validity of the gathered data.
  • Matching communications responses to demographics on a large scale to test channels and methods.

How Does This Help Businesses?

The analysis of big data can have many benefits for businesses, largely getting to their target market at the right time.  This allows for higher volumes for targeting, increasing profits as the information needed is available much faster and more efficiently. Customer satisfaction also gets a boost from big data analysis as the rapid processing of data gives detailed and current information about what customers thinking, both in terms of your business and what customers are interested at that moment in time, making it easier to give the customers what they want.  However Big Data should not stand alone. All hypotheses should be tested and retested to ensure that the results are correct. As with Big Data you can have Big Success or equally Big Errors without a sanity check.

1 Stop Data can provide the precise data you need to back up your analysis so you can make the right decisions for your business.

A Brief Overview of the GDPR

What is the GDPR?

GDPR – General Data Protection Regulation – is the new EU regulation intending to combine and strengthen data protection within the EU.  This regulation was made on the 27th of April 2016 and is due to come into effect 25th of May 2018, giving time to adapt to the changes. GDPR will replace the outdated Data Protection Directive which has many gaps in it as a result of the rapid advancement of technology since 1995, when the directive was made.

The GDPR will cover all countries that process or hold the personal data of EU citizens, whether that country is a part of the EU or not. This means that Britain will still have to abide by the laws of the GDPR despite the result of the EU referendum at the end of June.

Most important changes

Some of the more important changes to legislation as a result of the GDPR are:

  • The fines for not complying with the laws can reach a maximum of 4% of the businesses global annual turnover or up to €20,000,000. However for the first accidental infraction only a warning would be given.
  • Data protection must be designed into the business services themselves, allowing for data protection to be carried out from start to finish of the involvement with the customer.
  • Multinational companies that operate across the EU will need to employ a data protection office independently that is able to manage both the IT systems, and be familiar with the legality of the GDPR.
  • All personal data must be able to be erased at will if a client requests that they no longer wish you to be in possession of their details. Once a request is made there will be a time period of a month to erase the data.
  • Clear consent must be given for any personal data that is to be collected and processed. This will need to be consent from the child’s parents if they are under 16 years of age. This consent can be withdrawn at any time.

How to deal with the GDPR

The GDPR will start to be enforced on May 25th 2018, so companies currently have just under two years to ensure that they are GDPR compliant by the time the regulations come into force which should be enough time for an accurate evaluation of the current systems in place and to implement any changes that need to be made. It is important to ensure that all data held by a company has a known source, as well as a way of determining the age of the person data is being collected from along with a form of consent to allow for lawful data collection or transfer. It is also necessary to ensure that all security protecting data is strong enough to meet the requirements for the GDPR as stronger security methods will be needed.

One of the easiest ways to prepare for the GDPR is to ensure that you are sourcing your data and telemarketing needs from a reputable, reliable, and transparent company as this will check many GDPR boxes. The company would have to be GDPR compliant, making sure that consent was already gained and that much of the required data protection is already built into their services. Sourcing your data from a company with these features will save you a lot of time, allowing you to focus more on other parts of the GDPR that may be more challenging to implement.

Predictive coding technologies can also be used to ensure that only the required information is gathered, assisting with ensuring that data protection is designed into the services themselves. This technology can also be used to make deleting any personal information a much more efficient and thorough process.

The employment of a data protection officer as soon as possible would also aid preparation greatly as not only would it fill a requirement of the GDPR, the officer could make an early assessment of processes and systems to test for compliance.

Summary

As technology changes so must the legislation, so while the GDPR may make some processes more difficult for a large number of businesses; it is a necessary step that must be taken to protect the ever growing amount of personal information that is available online from people who could use that data for harmful purposes. It will become even more important to make sure that your data comes from a reputable and reliable source as time goes on as the volume of data available increases, most likely along with new regulations as new technology is developed. At 1 Stop Data we are working to ensure that we maintain a high level of data protection so that we are well within the standards required by the GDPR and we can continue to provide the safest and most reliable data possible.

A Message From Pauline – Bogus Calls

A Message From Pauline

We are aware that a telemarketing company has been saying to consumers that we have supplied them with the consumer telephone numbers for their campaigns. These calls range from warranty renewals to accident claims. We have been unable to establish who this company is but such statements are completely erroneous, we do not operate in that marketplace.

If you have received such a call at home or on your mobile and have been told that 1 Stop Data supplied your details, please email us at info@1stopdata.com and we’ll keep investigating.

Yours sincerely

Pauline Murphy
Managing Director

P.S. #StayDataSafe

New Creative Studio from 1 Stop Data

1 Stop Data has launched a new design studio to provide creative services for email and web development. Using the latest technology along with our experienced html designers, 1 Stop Data can now offer a suite of design services including:

  • Websites
  • Email Creative Design
  • Online forms for surveys, event registrations and data capture
    and more….

The Market Place and More Money!
In this digital age, every company, every tradesman, every association, group, club, band, school and more, needs that all important online presence. Referring to The Department of Business, Innovation and Skills, there were 5.4 million private sector businesses in the UK at the start of 2015, which is an increase of 146,000 since 2014 and 1.9 million more since 2000.

banner-design-development-engage1
Richard Wade who is heading up the new department says “This is a logical resource to offer to our customers, completing our 360 degree approach to marketing. The team here at 1 Stop Data are at hand to work on any project that comes through the door. I think this is an exciting development and I’m looking forward to combining our design expertise with our data and compliance services.”

In addition to our New Creative Studio, you can also learn more about digital marketing and content syndication…

1 Stop Data Ireland Management Buyout…

Dublin 2016 – 1 Stop Data Ireland Ltd, has been the subject of a management buyout headed up by Kevin Eakins, long time veteran of the direct marketing industry. The newly formed independent company will trade under the name PublibaseB2B.

PublibaseB2B will continue to supply 1 Stop Data’s lead generation, list and data sales to the European markets. The management team of PublibaseB2B will consist of Kevin Eakins as Managing Director and Pablo Eakins as Business Development Director. Together the two have over 35 years’ experience in direct marketing and six European languages.
banner-1-stop-data-ireland-now-publibase-b2b1Pauline Murphy, Managing Director of 1 Stop Data commented “The launch of the new company is very exciting and with Kevin and Pablo’s expertise and European languages they will bring a new vigour to our coverage of these important markets. I have worked with Kevin for many years and know he will continue to represent many European publishers in their ever growing need for enhanced lead generation. ”

1 Stop Data on Target for Growth with Invest NI Support

1 Stop Data is being assisted by Invest Northern Ireland to target new business outside the UK.
img_invest_ni1(Image by Harrison Photography)

Specialising in providing UK and international businesses with consumer email marketing lists for targeted direct marketing, the company is creating two new jobs, investing in training and undertaking research into new markets.

Invest NI is supporting the company’s overall growth strategy.

Read the full article here